Your Brain is Starving

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Your Brain is Starving

Actually, “thirsty” may be a better metaphor here, but that didn’t have the same “imminent death,” click-baity vibe I was going for.

My name is Yosef Adest, Director of Video Production here at Wisdom Tribe and founder of the “52Frames” Weekly Photography Challenge project. I’m on a quiet mission to quench the world’s thirst for what I believe to be the most important exercise for humanity today: creativity.

Besides the undeniable benefits creative exercise has on your body and mind, true creativity may actually be the last relic of the upper hand we humans will have against the inevitable takeover of AI. In short, it could be wise to start sharpening our creative tools.

But I’m not here to talk about robot takeovers. Simply put: I’m inviting you to open your eyes.

Flex Your Brain

What if I told you to go outside right now, wherever you are, and spend no less than 10 minutes in one spot, studying every detail you can see in your immediate environment?

Would you see something new? Would you start asking yourself interesting questions? Would you appreciate these new sights, sounds, and smells?

It’s fascinating how much we don’t see throughout our day, how much beauty and detail we pass by without a second thought. In fact, our brains work tirelessly to do just that—filter out as much as possible from our eyes and 0ur minds so that we are only focused on what we “need” to do.

The greatest gift that God entrusted to us was the ability, like Him, to create.

As adults living in this insanely attention-grabbing world today, the most important thing we can do is to be learn from children and engage in creative play.


Silence Your Brain

Creativity forces your brain to silence all the clatter that rattles around all day. To pause. To be more aware, and to make something unique.

Creativity frees your mind from the to-do lists, child pickups, and business deadlines, and allows your brain to breathe and flex on its own terms. And you don’t need to “be creative” to participate in creative exercise. Actually, science likens the creative part of your brain to a muscle; the more you exercise, the stronger it gets.


Be like God


This past week Jews from all over the world renewed the cycle of the Bible, the weekly reading of the Torah portion. In the very first chapter of the very first book, it states that God created man in His image.

I believe this to mean that the greatest gift that God entrusted to us was the ability, like Him, to create.

Creating something brings a new energy into the world, a new force, a tangible item that can touch, move and inspire all who come into contact with it.

And in today’s world, you don’t even have to get your hands sticky with pottery clay, you can create something in the digital world and send it to millions of people across the globe as fast as you can open up MS Paint.


Do One Thing Every Week

So how do you get started?

There are many ways you can take on a creative exercise but what I recommend is to do something small, actionable, and consistent.

  1. Take on one thing each week.

  2. Announce it to the world.

  3. Post it somewhere.

Back in 2011 I launched a community called “52Frames”, a community of creatives from all over the world, who participate in a weekly photo challenge.

Centered around one weekly, actionable challenge, “Framers” are able to look for opportunities each week, cameras in hand, seeking new ideas, and of course, improving their photography.

Change Everything

It took a year or so of running the project until something much bigger started to surface. It became very clear that this was much more than a photography project.

It changed the way people saw their entire world.


“This photo project has honestly made me view the world differently. If there's nothing more than that, I can walk away happy.”   -Sarah

“I think one of the greatest things is that, while looking for the right photo every week, I let adventure and a little crazy into my life.”    -Tamar

“I have found that if you give creativity a chance, it will influence a LOT of areas of life. Not just in photography. I noticed that other Framers have started to paint again and I myself have started to sew again.”   -Marina

52Frames is just one example of the profound effect that a weekly creative exercise can have on your life. Spend no more than 30 seconds thinking about what creative challenge you could see yourself  taking on each week, and then do the first one immediately. Announce it to as many people as you are comfortable with (your Facebook friends, your work colleagues, your family, whatever), and make sure to never skip a week, for 52 weeks. That’s the most important step; it doesn’t need to be perfect, it just needs to be consistent.

Whether it’s a 10-word poem, a page in a coloring book, a photo of an ashtray, or an original song, carve out a slice of time in your otherwise busy life, and water your brain.

You may be surprised what blossoms.



Yosef Adest
Yosef has specialized in video production for the last 15 years, and is now director of video at Wisdom Tribe. During his free time, he runs a photography community called 52Frames, which unites both amateur and professional photographers from all over the world, centered around the simple concept of a weekly photo challenge. He is addicted to capturing beautiful things around him, rock climbing, and dark chocolate.